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Alliance to serve North American menthol market.
June 14, 2012
By: TOM BRANNA
Editor
BASF Aroma Chemicals Business Unit has signed a distribution agreement with Global Essence Inc., Freehold, NJ, for the purpose of penetrating and servicing small to mid-market customers for menthol products in North America. Terms of the agreement were not disclosed. “This agreement is in line with our focus on L-menthol, the new addition to BASF’s citral value chain,” said Andrea Wiese, North American sales manager of BASF’s Aroma Chemicals Business Unit. “Our agreement with Glob...
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